About us
About us
About us

About us
“Dallas” was established in 1990 in the town of Tutin, as a family factory for the manufacture of upholstered furniture. After the establishment the company was continually expanding, employing more and more workers. An intensive economic, technological and investment development of the company started in 1994, when a modern factory was constructed for the manufacture of upholstered furniture with the  state-or-the-art equipment and technology. Simultaneously with the capacity increase, the Company also had a significant  increase of the employment rate.  During  two decade long tradition and manufacturing experience, the company“ Dallas”  created a recognizable brand in the market of the Republic of Serbia as well as in the markets of the countries in the region.

Today, the company “Dallas” consists of a factory of leather suites,  a factory of upholstered furniture, a factory of solid wood and board furniture, a factory for primary conversion (primary wood processing), factory for sponge manufacture as well as retails shops, furniture showrooms and department stores.

The company has its own drying facilities (kilns), a modern vehicle fleet with specific-purpose vehicles for the furniture transport  to customers and a complete service department.

The company established a quality management system which is in compliance with and certified according to the requirements SRPS ISO 9001:2001 and IQNE, thus providing conditions for the export of its products. With a long tradition in manufacturing upholstered furniture, during its development the company has received much recognition and won many awards, not only at the national, but also at the international level.

The company manufactures and operates in the territory of two countries, in Serbia and in Bosnia and Herzegovina.

The company has retail shops, department stores and warehouses in all major cities of Serbia, Montenegro, Bosnia and Herzegovina,  with business centres in Novi Sad,  Sarajevo and Podgorica. 

During its intensive progress, the company has developed its own retail network with a chain of department stores  in all major cities of Serbia, Bosnia and Herzegovina  and Montenegro,  it has the dominant position in the domestic market and it is gradually assuming its position in Europe.

Manufacturing Programmes:

  • Upholstered furniture
  • Peat
  • Interior Furnishing (furnishing buildings and premises)

About us


DALLAS  quality management system is in compliance with and is certified according to the requirements of the standard JUS ISO 9001:2001


With a long tradition in the  manufacture of  upholstered furniture, the Company has received much recognition and won many awards at international and national  fairs.

About us


Strategy of the company “Dallas”  is a long-term spreading on the European and overseas markets, which the company will try to win with its quality, design and competitive prices. The company management is future oriented and, therefore, “Dallas”  is the name that inspires confidence and security,  the company whose own business dignity is based on its customers’’ satisfaction.


The company pays special attention to its employees, who are the economic momentum of the company. By providing facilities and loans to its employees, the company significantly contributes to the social and economic status its employees.  Extremely high business performance in the previous years has not only been a consequence of high quality manufacturing, but also of high-quality services provided by the employees in  fashionably furnished and equipped  furniture showrooms in the country.